“I saw it at the Quad!”
When the Quad Cinema debuted in 1972, Jonas Mekas wrote in his Village Voice “Movie Journal” column, “The fact that we have four movie theaters in one house [at the Quad] could eventually lead (with imaginative programming) to a screening situation with four different choices. For instance: a premiere opening of a Hollywood movie, a Hollywood ‘classic,’ a European (or South American) movie, and avant-garde (or independent) movie.”
The Quad would go on to feature precisely this breadth of curation, screening movies across all genres and eras and nationalities in first-run, second-run, and repertory. For older moviegoers, this rotating, year-round series will hopefully serve as a reminder of halcyon decades of Quad viewing, and for younger cinephiles, offer a crash course on our rich history.